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Principles of effective communication

Effective communication can be hard to do sometimes. There are a few things you need to do to communicate effectively

 

•Know your audience. Are they well versed in terminology relevant to your topic or should you us common words.

• Know your purpose. You need to know what it is you’re trying to do before you can do it.

• Know your topic. If you don’t know sufficient detail about your topic and rely on the audience having even less knowledge you aren’t being effective.

• Anticipate objections and be prepared to accept them.

• Achieve credibility with your audience. They will listen more to what you have to say.

• Follow through on what you say. Go into detail don’t mention one thing and talk about something else.

• Communicate a little at a time. Giving lots of information can completely lose an audience if they can’t take it all in. Breaking it down can help.

• Present information in several ways. Perhaps showing images or using a presentation aswell as speaking.

• Develop a practical, useful way to get feedback. Q and A sessions are a good way to get feedback.

• Use multiple communication techniques. Hand gestures, talking, videos etc. are all different ways to get a message across.

By doing everything stated above you will have mastered the ways of communicating effectively.

A study shows that people remember:

  • 10% of what they read, 20% of what they hear, 30% of what they see, 40% of what they hear and see
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